Keyword research need not be difficult and complex. There are plenty of materials out there that uncover the ins and outs of utilizing Google tools for keyword research, and other advanced research techniques. However, this particular method does not involve any of the aforementioned processes but takes users back to the basic elements of keyword research.

The list includes the following:

  1. Constructing a brainstorm list.
  2. Recognition of a keyword research tool.
  3. Sharpening your list using suggested keyword phrases via analysis instruments.
  4. Thoroughly checking keyword phrase relevance.
  5. Determining consumer demand through search volume.
  6. Evaluating the competitive space to ensure that the searcher and the keywords hit the same spot, and to decide if the area is too hostile.

Ultimately, the gist is to have extremely targeted keyword phrases that possess a mix of high search volume and low competition. Basically, this means the keyword phrases describes your content accurately.


Every keyword research starts with a long list of forecast. Optimizers gather a list of words and phrases that they think their target market would use to search for their content, products, or services.

While these lists are based on various ideas, most of the time, these lists are comprised of phrases that largely represent the words the certain brand hopes people use to describe their offerings and content.

Set off keyword research process with one of these lists. Avoid setting limitations and think about how consumers can find products, services, and content through search engines.


The research process involves analyzing your brainstorm list of possible keyword phrases to specify which holds the right balance of demand, attainability, and relevance to capture top results.

Employing a keyword research tool to mine keyword data can be very useful at this stage. There are various online services out there that offer tools and advanced keyword insights to aid competitive analysis, search insights, and others.

While it is possible to enter words from the brainstorm list into the keyword tool one at a time or all at once, it is highly recommended to enter words in smaller quantities as it will make parsing through relevant keyword phrases easier.


Almost every keyword research tool gives back suggested keyword phrases that are similar to the original phrase request. Since the utmost priority of most keyword tools is to support Google ads, the tool will return your results in two: Ad group ideas and Keyword ideas.

Grabbing ideas from suggested keywords is invaluable as it allows you to comprehend the exact language your target market is using to search for your products. Having this information is extremely important as it can help refine and improve your target keyword list.


Looking at keyword suggestions can give a false idea of high-volume haze and leave behind the fact that relevance means directly descriptive of your service, content, or product.

If you identify a keyword phrase that doesn’t direct to your landing page, but is closely related to your topic, create a new landing page with new material to work in that specific keyword phrase.


Analyzing the average monthly searches of a keyword phrase will suggest how many times per month an exact keyword phrase was entered by a user. Some tools even lay down how many times the term was searched in Google, Yahoo, or Bing.

High search volume keyword phrases imply that there is a high consumer demand for the product or it is the exact language that a majority of people are using to find more information about the certain product or service.

Identifying high search terms mean identifying demand and putting focus on language trends. Hence, try to use keyword ideas section to find words that fit the best of both worlds.


This last step is all about breaking down what your competitors are doing and the condition of the space.

To identify a keyword’s competitive space, do a search for the phrase you’re trying to rank for. Once you see results that offer products and services similar to yours, it means you’re in the right arena.

Additional Tips

In order to direct traffic where you want it, your web pages need to compete for page one rankings. To achieve this, every one of your pages should have keyword-rich meta tags. If you’re going to invest all your time into perfecting target phrases, spend a portion of it to make sure you’re using the correct language.