Word around the search engine industry is that the use of keywords is starting to die down, part of which is due to the fact that keywords have been misspent over the years because search engines continue to improve. However, that doesn’t mean that the relevance of keywords will plummet down. Despite many of the top search engines no longer rank their websites by keywords, they are still the sole way for SEO’s to monitor competition and give their websites better chances of hitting the top spot.

Keeping an Eye On Competition

Before setting goals, it is of paramount importance that users first evaluate their market niche. This can only be performed by closely looking at keyword competition within the target market by using keyword analysis tools.

Keyword competition is the measure of the degree of difficulty in ranking a certain keyword or search phrase that is collected by a keyword density tool. This is mostly reliant on the market competition for a particular keyword or on how prevalent that keyword is.

Performing SEO Keyword Analysis

Any online marketers know that it will take a certain amount of time for a keyword to rank up, but the real question is how to pinpoint the right keywords that will draw traffic and profit. For this purpose, there are exclusive tools that can be used to tackle keywords, which are geared to drive you ahead of the competition.

These instruments can provide a way to inspect what your competition is up to. What these do is employ a keyword density analyzer and help users define the competition by performing a Google keyword difficulty test. The purpose of using these tools is to get the highest ranking sites for a particular keyword and carry out an analysis on the domain and page authority statistics. Since the data is gathered from the keyword analyzer are sent directly to the way Google ranks search results, the data which one gets is precise for running a Google keyword difficulty check consequently. Users can also gain access to detect and report vertical search figures so the online content’s quality can be computed, from images, videos, blog articles, etc.


When it comes to progressing online presence, few metrics prove to be more relevant than keyword conversion rates. For instance, it has been debunked that out of the hundreds and thousands of individuals that have  searched for Google’s Adwords Tool in the search bar, many of them signed up for the service upon entering the site. Giving the example of Google may seem inequitable since it ranks at the top of the ‘Google keywords search tools’. Still, it supplies elaborate information on how Google’s ranking system operates. This means that the system working to hedge a site’s ranking will certainly result in further conversions.

Online Assessment Methods

To stay ahead of competition, here are a few metrics that can be utilized to monitor competition regularly:

  • Direct Navigation – Direct navigation means the bookmarks, e-mail links, and type in traffic minus the tracking codes.
  • Referral TrafficThis pertains to the links present across the web or in e-mails, online promotion materials, and slogan campaign links that are traceable.
  • Search Traffic – Looking for traffic queries that directed traffic from any major sites in the search engine or the other way around. By uncovering the percentage and values, an SEO is able to highlight the weaknesses and serve as a comparison basis for trend data.