There are differences between your brand and your keywords, and everyone who seeks to gain top rankings should know that these have to be employed effectively. Your brand is one of your most important keywords, but you need to take note that you shouldn’t rely on this as your only keywords, nor should you gather a set of keywords with no brand. There should be a keyword strategy behind every keyword you select.

Plenty of misconceptions surround keyword strategies, and ranking a homepage for a specific keyword is one of these.

Branding & Homepage

The homepage is, by far, the most important page of them all. Your homepage is geared to perform a specific task, and one task from an SEO point of view: to rank for your brand.


Most tend to overlook the significance of branding. The term stems from the literal act of branding cattle using a hot brand. In the SEO aspect, this can depict a sign of ownership or owning a product group by putting your brand.

Ultimately, by creating branded products, awareness can be increased when it comes to searching.

Keyword Domains

Since you ought to stick to one specific brand and a multitude of keywords, using a keyword domain to merge your company’s roots and goals to a single keyword should aid rankings. For example, the game called Starburst slot holds plenty of features. This means covering the various aspects of the game like the bonuses, software, download, and other noteworthy points.

Additionally, the abundance of new top level domains, you might face difficulty purchasing TLD’s with the same keyword to nudge the competition.

No single website or company should lean on a single keyword for traffic. A more concrete base must always be laid down beforehand, which means a keyword strategy is necessary.


Your strategy has to focus on certain keyword groups. It doesn’t have to be a long register of keywords, but having more could yield better results. Your strategy must define a group of keywords you’re targeting. Every time new content is created, you can have a glimpse of these groups and select a keyword that corresponds to the strategy.

These keyword groups must be related to each other, of course; if you can never produce content that touches on multiple of your primary subjects, the gap is simply too far apart.

There are two main questions here:

  • What do users search for when they should be directed to my site?
  • What question does my product or service answer, and which problem does it resolve?

Pave the right path towards a successful keyword research journey with the help of these types. Take note that your keyword strategy should utilize diversity and innovation; it should adapt and grow with the changing times.