Keyword research is one of the most crucial and valuable activities in the field of search marketing. Ranking for the right keywords can be the factor that decides whether a website breaks through its targeted market or not. By conducting research in respect to the market’s keyword demand, you can not only pinpoint which terms and phrases to target with SEO, but also unfold your customer’s characteristics.

Some make the mistake of thinking that it’s all about the volume of visitors, but what they don’t know is that the right kind of visitors bears more importance than quantity. The usefulness of this intelligence cannot be emphasized; with keyword research, you can predict demand movements, effects of shifting market conditions, and produce the right content that searchers are actively looking for.

Assessing the value of a Keyword

Judging the value of a keyword is one of the initial steps that should be completed before anything else. How much do these keywords really matter? For those who operate an online casino, do you generate more sales from visitors searching Jackpot City Casino no deposit bonus or Jackpot City Casino free spins? The keywords visitors’ type into their search engines can be easily accessed through webmasters and various keyword research tools. However, these tools don’t necessarily show the major information of every keyword, hence, it is also of paramount importance to understand your own websites, conduct your own research, and repeat until fully optimized.

Setting Sail

Firstly, you should know if the keyword is relevant to the website’s content. Will searchers find what they are looking for on your site once they input these keywords? Will the results prove to be relevant to their desires? Will this traffic drive your site towards financial opportunities and other organizational goals? If the answer to all of these is yes, you may proceed to the next phase.

Use major search engines

Understanding which websites already rank for your keyword provides useful information into the competition, and also how difficult will it be for the term to climb up rankings. Are there search advertisements alongside the organic results? Typically, plenty of search advertisements mean a high-value keyword, and multiple search ads on top of the organic results often suggest a sought-after and conversion-prone keyword.

Purchase a sample campaign

Buying test traffic can hedge keyword rankings for your website, which allow you to test and see how well it converts. In Google Adwords, select ‘exact match’ and direct the traffic to the relevant page of your website. Conversion values and track impressions over the course of 200 to 300 clicks.

Employ the data collected

Of course, the research you conducted isn’t just for nothing. Using these data collected, it is now time to determine the value of each keyword. For example, assume your search ad produced 2,000 impressions in one day, of which 500 visitors clicked on your site and converted a total profit of $1,000. In this case, a single visitor for that keyword is worth $2 to your business.